The BPO Report on Paradise Philippines
A report from the Daily Inquirer last October 26, 2007 states that Paradise Philippines, through the (NOA) National Outsourcing Association based in London that the Paradise Philippines will soon get part of the offshoring jobs from the U.K. as a result to the award to given to the (BPAP) Business Process Association of the Philippines and European Chamber of Commerce of the Philippines that the award would further push the Philippines towards getting part of the jobs from Europe in terms of BPO or business process outsourcing.
Pushing the Country Further in Terms of BPO
As this event will further push the country to make a mile edge target to take the tops spot by 2010 from India despite the lack of support from the government to empower the outsourcing industry with funds and more promotional materials in the media. Little effort is being done with the part of the government but the country is hoping against hopes that the target to top over India will be sooner than expected because of inevitable incidents in the history of BPO in Paradise Philippines.
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"ONE DAY MARKET POSITIONING SESSION" FOR BUSINESS START- UPS
Mind Bullet Inc., a direct to consumer communications PR firm in the Philippines, introduces its "one day strategy session" aimed at helping predominantly start up enterprises and companies position themselves properly in the market.
At the launching of its website, www.mindbullet.org, Mind Bullet leverages market positioning as it applies to new business. President and CEO Eero Brillantes elaborates. 'What we have done is to concentrate on key market positioning subject areas appropriate for start up businesses. With some preparatory time, a session would last a day with a measurable market positioning program as output. After the session, we present our strategic recommendations. After that, it all nurturing time spread over the period a program is being implemented. "
Brillantes emphasizes the need for proper positioning as necessary to roll out new business. "Now more than ever, market positioning is a major activity for any new business to succeed or even become dominant in a market. As a process, market positioning encompasses certain factors essential to roll out strategies and launches. Identifying real value, actually owning key words and phrases in the consumers mind, and establishing consumer relationships based on human interaction is what market positioning is all about".
Brillantes mentions that a lot of new businesses spend so much resources on capital outlay and tactical marketing campaigns only to be frustrated.
"How many times have we seen owners of businesses spend on equipment, expertise, and marketing gimmicks which do not give real value. It just so happens others have spent on these also. The same equipment is bought. The same media-marketing mix are employed. Similar corporate philosophies and business models are cascaded throughout the organization. But if you look closely, a lot of spending go to expenditures which do not anymore provide the competitive edge needed to succeed. Many factors of competition are already at parity. Yet this type of mistake is common. "
For his part, Nestor Mijares, Accounts Director at Mind Bullet says that nothing beats owning real estate in the mind of consumers.
"With so much information out there, and a galaxy of options for consumers, how do products and services stand out if these are new? Owning a word or phrase and relating this with what is offered is the most powerful outcome of any in market positioning strategy. Done properly, positioning makes a product, service, or individual stand out in the crowded market place and even at times dominate . Pushing the envvelope further, proper positioning opens up new markets."
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