The goal of almost all online businesses is to make it to the top of the search results by having as many links as they can get that will lead to their website and one way of reaching this goal is to advertise on blogs. By advertising on blogs, online businesses will have the opportunity to have original blog opinion articles about their products or services which includes link codes which will be placed by bloggers in one or more blogs. With the help of Smorty which acts as a medium, advertisers can connect with bloggers by providing two-way traffic that generates extra income for bloggers and the much needed publicity for advertisers for a much lesser price This is a concept wherein advertisers pay a small fee to Smorty to put up a campaign on smorty.com and bloggers will post an article in their blog in the form of a review. If the article gets approved by the advertisers, a percentage of the fee paid by the advertisers to Smorty will be given to the blogger who posted the article through get paid for blogging scheme by Smorty. This is a great advertising strategy in the form of an optimized and well delivered business solution to earn exposure in the search engines that can lead to higher return on investments.
For a blog advertisement to be effective for advertisers Smorty strictly tests all blog applications by considering many criteria to ensure that blog advertising will produce better results in search engine ranking. On the part of the advertisers, a higher amount of bid for their products or services to be advertised on blogs will get higher page ranked blogs which in return will provide better rankings for their sites and a bigger income for bloggers for enjoying what they do best. At the same time, the articles that the blogger will post through his blog/s in the form of a review are on the advertiser's full discretion to approve and disapprove anytime they were submitted. The option with post approval is primarily for the advertising business owner alone while the blogger gets to choose what he/she wants to accept as a campaign to make a review for.